PR-MONITOR - evaluation tool and electronic press coverage archive

Evaluating PR activities is a key task of public relations. However, accurately measuring the results of specific PR activities and presenting them statistically is quite a challenge.

PR-MONITOR is an evaluation tool which enables a systematic entry of press clippings according to individually specified criteria, thus enabling statistical evaluations of the generated press coverage. In addition to quantitative findings - e.g. total number of clippings - qualitative results can be obtained - e.g. publications in the target group of the relevant media, positive or negative coverage, etc. In addition, long-term trends can be identified and described.

PR-MONITOR doesn't intend to find absolute ratio indicators or work with them. Rather, the system is a means of monitoring the degree to which the defined goals have been achieved - e.g. if the message has reached its key target groups.

PR-MONITOR also enables a transnational evaluation of results. For example, European-wide operating companies can receive statistical evaluations for individual countries as well as comparative overall results for all countries in question.

The contents of PR-MONITOR can be viewed by a limited audience on a password-protected website at any time and searched according to defined keywords. The digital press coverage archive provides instant access to all current publications for all authorised persons. Thus, PR-MONITOR provides an individually adaptable real time observation tool as well as a long-term electronic press archive.

PR-MANAGER